Email Marketing Specialist (Freelance) Job at Magnet Media, Inc., New York, NY

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  • Magnet Media, Inc.
  • New York, NY

Job Description

Overview:

We are seeking a dynamic Event Marketing Specialist to lead the marketing efforts for our upcoming in-person activation/event. The ideal candidate will be responsible for driving awareness, excitement, and participation leading up to the event, ensuring a high turnout of engaged attendees and successfully booking participants for the event.
Key Responsibilities:
  • Event Awareness & Promotion:
    • Develop and execute a comprehensive marketing strategy to build excitement and awareness around the event, using both online and offline tactics.
    • Leverage digital channels (social media, email marketing, event platforms) to create buzz and engage target audiences.
    • Craft compelling messaging and visuals that reflect the event's excitement, exclusivity, and entertainment value.
    • Coordinate pre-event promotional campaigns, including countdowns, teaser content, influencer partnerships (host), and media buys.
  • Participant Recruitment:
    • Drive sign-ups and bookings for Game Show participation by engaging key target groups.
    • Manage registration processes and participant follow-ups to ensure a seamless experience from sign-up to attendance.
    • Implement creative recruitment strategies to reach diverse audiences and incentivize participation (e.g., referral programs, contests, VIP access).
  • Partnership & Community Engagement:
    • Collaborate with ADWNY to co-promote the event.
    • Cultivate relationships with media outlets and partners to secure event coverage, interviews, and promotional opportunities.
  • Event Communication & Branding:
    • Ensure consistent messaging and branding across all promotional materials and communication.
    • Write and design promotional content including social media posts, email newsletters, and banners.
    • Maintain a strong online presence for the event through timely and engaging updates across social platforms.
  • Performance Tracking & Optimization:
    • Monitor marketing performance, track KPIs, and adjust strategies as needed to maximize outreach and participation.
    • Use data-driven insights to continuously refine marketing efforts for better results.
    • Report on campaign performance, engagement rates, and booking conversion rates.
Requirements:
  • Proven experience in event marketing, especially for in-person events with a focus on engagement and attendance.
  • Strong understanding of digital marketing, content creation, and audience engagement strategies.
  • Excellent communication, project management, and organizational skills.
  • Experience working with influencers, media outlets, and community partnerships to amplify event reach.
  • Ability to work independently, creatively, and under tight deadlines.
Preferred Qualifications:
  • Experience in marketing experiential events or game-based activations.
  • Ability to build and maintain relationships with a wide range of stakeholders.
  • Familiarity with event management software and CRM tools.

Job Tags

Freelance,

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